Greenway Medical Technologies: Challenging the Goliaths in Electronic Medical Records

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Greenway Medical Technologies: Challenging the Goliaths in Electronic Medical Records

This case examines the business development and strategic expansion of Greenway Medical Technologies, a software company delivering electronic healthcare solutions to physicians operating small practices. Over a period of seven years and with an investment of $70 million, Greenway built a best-in-class software application. The case also describes the electronic medical record systems industry ...

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ژورنال

عنوان ژورنال: Communications of the Association for Information Systems

سال: 2007

ISSN: 1529-3181

DOI: 10.17705/1cais.01902